Author • Business Strategist • Entrepreneur • Cofounder
Too many great ideas fail because the partnership falls apart.
This book helps you avoid costly missteps by ensuring your business partnership is built on clarity and alignment.
It’s written for entrepreneurs and small business owners who are ready to start a strong partnership with clarity, alignment, and safeguards in place.
From evaluating partners to drafting founder agreements, negotiating equity splits to setting expectations and creating employment agreements, you’ll get actionable advice and real-world examples that make the complex simple.
Why This Book Fills a Critical Gap
Most entrepreneurs and business owners focus primarily on external factors like product-market fit, funding, scalability, and business models.
But few give enough attention to one of the most critical drivers of long-term success: the relationship between partners.
Survive Your Business Partner addresses this often-overlooked element with real-world, preventive guidance designed to help you:
Choose the right partner based on compatibility, shared vision, and working styles
Avoid misalignment that can derail execution, slow momentum, and threaten business survival
Establish trust, clarity, and structure from day one through clearly defined roles, equity agreements, and decision-making processes
Prevent conflict before it starts, so you’re not forced to navigate costly disputes later
Build a foundation for scale by ensuring your partnership can grow alongside the business
Whether you’re an entrepreneur preparing to start a business with a partner, or a solo business owner considering bringing in a friend, coworker, or investor as an active operating partner, the decision is a big one, and it comes with long-term consequences.
This book gives you the tools to assess the relationship and structure the partnership with foresight, not hindsight.
Hardcover and Paperback
Blackwell’s (United Kingdom) Hardcover and Paperback
Hardcover, Paperback, and eBook
Waterstones (United Kingdom) Hardcover, Paperback, and eBook
Bobby is an entrepreneur, author, and executive operator who helps founders and business owners navigate the complexities of business partnerships while providing strategic advisory support to manage, operate, and grow their organizations.
He has cofounded and invested in multiple companies, leading two successful exits, one as a cofounder of a manufacturing startup and another as a fractional CEO. With both exits, he directed the full M&A process from buyer sourcing through transaction close. With a career spanning startups, MedTech, digital health, veterinary care, and professional services, Bobby brings a unique combination of strategic insight, operational discipline, and commercial experience.
As the author of Survive Your Business Partner, he translates real-world lessons into actionable strategies that help entrepreneurs and small business owners avoid costly missteps, strengthen alignment, and build resilient businesses.
Bobby works with founders across industries to establish the clarity, alignment, and operational discipline that prevent costly missteps. He’s passionate about helping entrepreneurs not only choose the right partners but also build businesses that are structured to scale and endure.
Available for virtual and in-person engagements across the U.S. and internationally.
Speaking Topics Include:
